Our Story

When 10YO Karen was erasing frantically on her sheet of paper, co-founder Mayra (Karen's mom) asked her what was going on. Her face blushed as she covered her drawing and said "nothing, just a silly mistake".  Mayra sensed an opportunity to open Karen's horizons to owning and appreciating mistakes as her best teachers, so she created the doll Mistake and left it at her bedroom door in the morning with the following note:

Dear Karen,

My name is Mistake and I just happen. Nobody plans on me; nobody is expecting me with joy. Look at me! One leg is different than the other, I have patches of fabric all over my body and my colors don't even match! But do you know what? I am actually one of your best friends! Through me, you will learn a lot of lessons, discover new abilities, try new ways of doing things and get to know yourself a little bit more. Own me with pride, because making mistakes means that you actually dared to do something.” 



Karen was so excited she took Mistake to school, her teacher and many of her classmates got excited about it and ordered theirs. It became the classroom mascot!  

Then co-founder Hagit met Mistake and came up with the concept of incorporating education and learning experiences that made us what we are today.

It fills our hearts with joy to know that Mistake has not only become Karen's best friend even now that she's in middle school, but that it has impacted so many lives in such a short amount of time. We are spreading the philosophy of a positive approach to making mistakes, who knows, maybe we can save lives.